Valentine’s Day is the culturally appointed moment when we affirm our love and appreciation for our partner. En mass we get amorous and consummate our passion. Naturally capitalism feasts on this kind of mass behaviour. In today’s world Valentine’s Day comes with a price tag and the costs are not just financial.
Many of the things marketed to us come with unpleasant impacts that we may not be aware of. By causing harm elsewhere these gifts dent our karma and unbeknownst to us muffle our mojo. Buying imported Kenyan roses, any kind of disposable tat or, god help us all, a diamond, actually reduces the total amount of love in the world. Is this what you want!? If it isn’t… avoid the dodge and go with the natural, free and sexy alternatives listed below.
Valentine’s Gifts that harm
- Roses: Roses bought in UK supermarkets at this time of year are almost exclusively from Lake Naivasha. It is drying out like the Aral Sea, the hippos are gone and the people are denied access to the lake. Full story here.
- Disposable tat: your partner may giggle when you first give them the plastic: heart, teddy bear, balloon… whatever… but it ends up in the Earth poisoning nature. Buying less stuff is the only real way to consume sustainably.
- Diamonds: there is no such thing as an ‘ethical’ new diamond… even if De Beers says there is. They probably have human blood on them. If they don’t they have almost definitely been torn from the guts of the Earth from one of the biggest holes ever dug . Not nice.
Lesotho mine in South Africa (world's biggest)
Valentine’s gifts that turbo charge your love
We cannot ‘ethically shop’ ourselves out of the collapsing biosphere. We must buy less stuff. But don’t sweat! Research shows this makes us happier. Maximize your mojo with these cunning manoeuvres:
- Massage: the benefits of massage are manifold and on Valentines day the chances of a ‘happy ending’ are high! If you are not the massaging type get down to Wahanda to get you and your partner a bargain massage.
- Local Food: tastes better, fun to cook, better for you. Can’t be arsed to cook? Use this website to find a local restaurant serving local food… lovely!
- Home made: cards, poems, pictures. Being creative boosts your well-being whilst showing you do actually give a shit.
- Vintage: if you need to buy a ‘thing’ make sure you are reusing. Vintage diamonds and more can be bought at the enchanting Grays Antique Market in London.
- Plant a ‘love tree’ together. If your partner won’t plant a ‘love tree’ with you… this probably means they are planning to dump you or that they are shagging your mate. Buy a native tree, grab your lover, find a good spot and get planting. Feels good right? that’s Gaia blowing you a kiss.
Posted in Consumer, Sex, Sustainability
Tagged consumption, Couples, Diamonds, Eco footprint, Ethical Shopping, Gifts, green business, happiness, Love, Love life, marketing, Mojo, Presents, Romantic, sex, Shopping, Valentines Day